After a positive pregnancy test, quite often the first thought is, "When is my baby due?" Pregnancy due dates are 40 weeks long, based on the assumption that a pregnancy is 9 calendar months. The due date is calculated from the first day of a woman's last menstral period. Conception typically happens 2 weeks after this time (or two weeks before the woman's next period is due). Find more details on due dates here. Use our Due Date Calculator to help you calculate your due date in a matter of seconds.
Once you've figured out your due date, head over to our due date groups and chat with other mums-to-be due in the same month as you.
Due Date Calculator
Reach >220,000 mums to be and new mums on Birth
Birth is the most reliable source of Australian expert information on conception, pregnancy and birth. A 10 year labour of love by the authors of Birth, the book of the same name, which is now in its fifth reprint.
Founded in 1999 by Catherine Price, a midwife, and childbirth educator Sandra Robinson, Birth supports and reassures women who are trying to conceive, are pregnant or have just given birth. It does this by offering them access to approximately 2,000 well-researched and unbiased articles across more than 600 related topics.
Key statistics:
- 220K Unique Browsers per month*
- 1.5 million page impressions per month*
- Over 23K members actively engaged in Birth's community
* (Source: Nielsen Net Ratings Market Intelligence. Domestic traffic for audited sites)
Directory Advertising
If you are a business targeting women who are trying to conceive, are pregnant or have recently given birth, Birth's directory offers a unique lead generation and exposure opportunity.
Please call 1300 724 575 for more information or email us at advertising@birth.com.au
Note: all listings on Birth also have the opportunity to list on www.kidspot.com.au - Australia's #1 parenting website.
Display Advertising
Birth offers tailored solutions for advertisers looking to reach women who are trying to conceive, are already pregnant or are new and often first-time mums. This includes traditional IAB standard display ads across targeted inventory and topics, sponsored forums and newsletter advertising.
Birth is part of the SheSpot portfolio of websites reaching over 1.1 million women in Australia. For more information, please visit www.shespot.com.au or call Miffy Coady, SheSpot Sales Director on 03 9697 0810 or email : mcoady@shespot.com.au
AUDIENCE INFORMATION: Birth is heavily skewed towards women (97% female) aged 25-39 (75%). For more information on the Birth audience, please visit Birth's full audience profile on SheSpot: www.shespot.com.au
